Social Media and Marketing Tool Kit

Sausalito Center For The Arts Gallery Store

With these resources, samples, and tips, you can effortlessly spread the word about the SCA Gallery Store and your participation about the event.

Summer Rotation Dates:

Date: July 3 - August 28
Open: Wed- Sun, 11:00am - 5:00pm
Location: 750 Bridgeway, Sausalito

Opening Reception:

Date: Saturday July 11
Time: 5:00pm to 7:00pm 
Location: 750 Bridgeway, Sausalito

EventBrite Ticket Link : https://www.eventbrite.com/e/showcase-25-sca-artist-member-exhibition-tickets-1989116724669

Social Media
Website: https://www.sausalitocenterforthearts.org/showcase-25
Tag: @sausalito_center_for_the_arts
Hash Tag: #SCAGalleryStore
Instagram: @sausalito_center_for_the_arts
Facebook: https://www.facebook.com/SausalitoCenterForTheArts

Branded Asset Downloads

These materials are being used by SCA to promote the exhibition. Download and save these graphics to share on social media or embed on your website, blog, or email campaign.


Gallery Store Materials (click to access)
Facebook Post square
Instagram Post

Suggested 8-week posting cadence

The goal: 2 posts + 4–6 stories total across 8 weeks.

Story ideas

Dropping off work at SCA (Driving over the bridge or ferry arrival vibes)

  • Hanging your work (2D artists)

  • A close-up of texture/detail

  • Opening Reception snapshot

  • You holding your favorite piece

  • “The story behind this work in 10 seconds”

  • A quick pan of the Gallery Shop when it's all set up (tag SCA)

  • You with other Gallery Shop artists

SUGGESTED WEEK-BY-WEEK PLAN

Week 0 

  • Story (0): “The Gallery Store at SCA is opening in July, and I'm one of their first artists!”

  • Optional: The Gallery Store logo

Week 1 (Install / Drop-off week)

  • Story (1): “Heading to Sausalito / drop-off day”

  • Optional: quick clip of your work being unpacked or the space

Week 2 (Soft opening July 3)

  • Post (1): “My work is now at The Gallery Shop” (include logo + 1–3 images of your work)

  • Story (1): “Now open” + hours if you want

Week 3 (Opening reception week, July 11)

  • Story (1–2): Reception invite + you in the space (or a favorite piece)

  • Optional: short clip with another artist, “Come meet us”

Weeks 4–5 (Mid-rotation, keep momentum)

  • Story (1): Feature one piece and why you made it

  • Story (1): “If you’re in Sausalito this weekend…” gentle reminder

Week 6 or 7 (Final stretch)

  • Post (2): “Last chance to see my work at SCA” or “Still available in The Gallery Shop”

  • Optional: carousel of 2–4 pieces

Week 8 (Wrap-up / gratitude)

  • Story (1): Thank you + community appreciation 

Tips For Promoting

Make your marketing efforts go further during Sausalito Center for the Arts Open with these tips and tricks.

Tips For Promoting

  • Follow Sausalito Center or the Arts on Facebook and Instagram.

  • Tag @sausalito_center_for_the_arts and invite as a collaborator
     with a “Mention” and #SCAGalleryStore with a “Hashtag”

  • Like, share, and retweet posts from other artists participating in the Gallery Store and from the Sausalito Center for the Arts.

  • Share positive news about participants and their submissions to the Gallery Store.

  • It’s okay to repeat shares in stories! Some people may not have seen it in the 24-hour window.

  • Reels are a great way to get more traction on Meta's (owner of Facebook/Instagram) algorithm.