Social Media and Marketing Tool Kit

Sausalito Center For The Arts Open

With these resources, samples, and tips, you can effortlessly spread the word about the SCA Open and your participation about the event.

Exhibition:

Date: Oct. 19 - Nov. 16
Time: Wed- Sun, 11:00am - 5:00pm
Location: 750 Bridgeway, Sausalito

Opening Reception:

Date: Saturday October 25th
Time: 5:00PM to 7:00PM. 
Location: 750 Bridgeway, Sausalito

EventBrite Ticket Link : https://www.eventbrite.com/e/opening-reception-sausalito-center-for-the-arts-open-tickets-1716110806619?aff=oddtdtcreator

Social Media
Website: https://www.sausalitocenterforthearts.org/scaopen
Hash Tag: #SCAOpen
Facebook: https://www.facebook.com/SausalitoCenterForTheArts
Instagram: @sausalito_center_for_the_arts

Branded Asset Downloads

These materials are being used by SCA to promote the exhibition. Download and save these graphics to share on social media or embed on your website, blog, or email campaign. This collection also include print materials such as a poster and post card.

Exhibit Materials (click to access)

Poster, 11” x 17”
Post Card, 4.125” x 5.875”
Facebook Post
Instagram Post
Animated Button 365 x 150
SCA Open Logo

“I’ve Been Accepted “ Downloads

This campaign is centered on that fact that you were selected to exhibit. BTW, 590 artists applied with over 1,400 art pieces submitted. Along with campaign materials is a recommended schedule and copy for your consideration. Of course, you can add or change copy as you see fit.

Exhibit Materials (click to access)

FaceBook Post: SCA Open - I've Been Accepted
FaceBook Post: SCA Open - Details
Instagram Post: SCA Open - I’ve Been Accepted
Instagram Post: SCA Open - Details
IG STORY: SCA Open - I've Been Accepted + Details

Reception and Exhibition Downloads

SCA Open Banner Opening Reception
SCA Open Banner Exhibition On View
IG Post Sample SCA Open Exhibition Dates

Suggested Schedule

Week of 9/29: Announce - I've Been Accepted
Week of 10/6: Share - Your Featured Show Artwork + SCA Banner
Week of 10/13: Behind the Scenes - Dropping off Artwork at SCA
Week of 10/20: Invitation - Opening Exhibition this Saturday
Week of 10/27: Celebration - Opening Exhibition images + Repost any positive press

Suggested Copy

Week of 9/29 – “I’ve Been Accepted”
Thrilled to share that my work has been accepted into the inaugural SCA Open at Sausalito Center for the Arts! Out of 1,500 submissions, I’m honored to be part of this Bay Area celebration of artistic excellence. Mark your calendars: Oct 18 – Nov 16.

Excited to be included in the SCA Open, Sausalito Center for the Arts’ inaugural juried show. Over 1,500 submissions — what an honor to be chosen!

Week of 10/6 – “Personal Artwork + SCA Banner”
Here’s a preview of my piece heading into the SCA Open.
The exhibition runs Oct 18 – Nov 16 at Sausalito Center for the Arts. Come see it in person!
Sharing a sneak peek of my artwork for the upcoming SCA Open.
Can’t wait for this Bay Area-wide showcase!
My piece is ready for the wall at the SCA Open! Join me in Sausalito this fall for the inaugural exhibition celebrating Bay Area artists.

Week of 10/13 – “Dropping Off Artwork at SCA”
Delivery day! My artwork has officially arrived at Sausalito Center for the Arts for the SCA Open
Exhibition opens Oct 18.
Just dropped off my piece at SCA — it’s feeling real now! So excited for the inaugural SCA Open to begin this weekend.
Behind the scenes: artwork delivered, nerves buzzing, and I can’t wait for the doors to open Oct 18 for the SCA Open!

Tips For Promoting

Make your marketing efforts go further during Sausalito Center for the Arts Open with these tips and tricks.

Tips For Promoting

  • Follow Sausalito Center or the Arts on Facebook and Instagram.

  • Like, share, and retweet posts from other artists participating in the SCAOpen and from the Sausalito Center for the Arts.

  • Share positive news about participants and their submissions to the SCAOpen

  • Tag @sausalito_center_for_the_arts
     with a “Mention” and #SCAOpen with a “Hashtag” when sharing on Stories.

  • It’s okay to repeat shares in stories! Some people may not have seen it in the 24-hour window.

  • Reels are a great way to get more traction on Meta's (owner of Facebook/Instagram) algorithm.